the courier origin story
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courier was born from a shared obsession with performance, versatility, and the belief that the right gear can enhance every ride, run, and adventure. What started as a conversation during a surf session in Southern California quickly turned into a full-fledged mission: to create the ultimate sock for runners who ride and riders who run.

The idea first struck Matt, an avid cyclist, mountain biker, and runner when sidelined from a ruptured achilles tendon. Frustrated by the lack of socks that offered both comfort and performance, he knew there had to be a better way. A few months later, he crossed paths with Tom—an accomplished runner and entrepreneur—who immediately saw vision after Matt pitched him during a surf session. Realizing that great businesses are built with great people, they brought in Kate, an operations wizard, and Madeline, a marketer with a love of building brands.
But one thing was missing: someone who actually knew how to make the best sock in the world. Enter “Sock Guru” Terry, a visionary product developer with decades of experience in footwear and sock innovation with the likes of Nike, lululemon, Stance, and Burton. With his expertise, Courier went from idea to reality, creating a high-performance sock designed for any and every pursuit.,
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As runners and riders, we were tired of having to choose between too much cushion and not enough breathability or too much breathability and not enough support. We wanted a sock that could keep up with our all-terrain, all-day, all-out lifestyle. So, we engineered courier to be the only sock you’ll ever need—whether you’re running, riding, hiking, or enjoying a flat white or a crisp lager inbetween. With backgrounds spanning business, global sports, marketing, operations, retail, and product innovation, our team has led industry-defining projects at companies like Nike, lululemon, S.O.S. Hydration, REEF, Fox Racing, Wilson Sporting Goods, Burton Snowboards, and Singapore Airlines. We bring decades of expertise in performance gear, brand building, and product development to create the best sock for every pursuit.